Apple not only provides quality electronical devices that are known world-wide but they also provide quality services. After visiting the Apple store in Polo Park mall this week, I noticed the many characteristics of the store that make it so successful and unique, ultimately making it so much better than every other store in the mall.
The following are reasons why it kicks serious butt in the sales department:
1. Apple products including various versions of iPods, MacBooks and so on are provided in handfuls as display items that all customers can come in and interact with. People could spend days in there browsing and playing with each item.
2. There are a handful of staff on the floor during all store hours to help customers with inquiries. Compared to other stores, Apple probably has 5 more staff out there helping customers and they actually walk around waiting for you.
3. You don't have to wait in line and if you do, it takes two minutes, whatever amount of time it takes to swipe a credit or debit card. All staff have their own little electronical devices that they use to scan the item you want. Then once your card is swiped, you follow your Apple helper to a random table in the store and they magically pull out a receipt from under the table, just for you. Its like magic!
4. The environment is really clean and simple and not overly crowded unless you go there at 6PM on a weekday or rather, 2 PM on a Saturday or Sunday... but the environment is generally really neat and basic which is nice compared to loud, large box stores like Best Buy where there is only on person in the computer department to help you and the actual roof of the store is really high and you feel like you could get lost in the high stacked aisles.
So in conclusion, I believe that in the future, Apple will still be highly successful in customer service and sales. Apple provides quality services and appeal to its audiences of all ages. But we must remember that this all stemmed from a quality product, the Apple computer, or Mac computer that exceeds all other brands of computers because of its unique, reliable and basic system that everyone appreciates, values and wants.
Sounds like they've won you over!
ReplyDeleteMe too - though I was disappointed to get three different answers from three different sales reps ("geniuses") in that store in response to the same question!
ya no kidding, that is disappointing! but shhh don't tell anybody lol
ReplyDelete