Salvation Army Campaign - Dignity for All

"The Salvation Army believes that human dignity is a fundamental right for all people. This year’s annual Christmas campaign is aimed at raising money to support dozens of social service programs that work to restore hope and dignity for vulnerable individuals during the Christmas season and throughout the year."
-Dignity for All campaign description
http://www.salvationarmy.ca/2010/11/16/salvation-army-christmas-campaign-promotes-dignity-for-all/

Advertising campaigns are very interesting. It is neat to see the approach taken by advertisers to target and connect with their audiences. I always found non-profit advertising very interesting because of the fact that they are asking the audience for something. It is hard to create different kinds of advertising as many organizations use emotional ads with children or personal stories. That is why I found this year's Salvation Army Christmas Campaign very interesting.

I love watching T.V. with my friends who aren't in Creative Communications because I get to see their reaction to advertising. I get to see what advertising is interesting or appealing to them.

While I was watching television this past weekend the Salvation Army Campaign commercial for Dignity for All came on and it caught my bf's attention. Naturally I said, "Hey that is a great commercial! What a good concept!" and it is a great commercial! It is a different concept, rather not asking for something with a story or anything but showing the audience in a clever way, a way that is different and will catch their attention because it isn't the usual non-profit commercial.

Check it out at the link below...

---> Salvation Army Christmas Campaign

Freelance Business Examples #2

School hurts right now. I love school so much, I don't understand why it continues to increase taking personal time from me, it's like a greedy boyfriend. Anyways, that is why I will talk about something else. Design.

In our Desktop Publishing class, which I love, we were assigned to make up a fake business, I am assuming Soft Sky Creative is not a real company, hopefully this doesn't come back to bite me in the butt but hey, it's a harmless project people. Anyways, I created Soft Sky Creative. We were assigned to design a logo, business card, letterhead and cd case.

Since I am not an especially girlie person, and would rather create documents that are rich in magentas and roses rather than wearing them, I thought I would have some fun.

Here are some of the end products.

Freelance Business Examples #1

I am currently taking a Freelance Business Management course as an elective this year. I like diving into that side of the spectrum as one day I would like to have my own business. As a project for the class, we were required to create a mock business plan. We had to create a fake business, the name, and what that business did as well as where it was located, finances and so on.

I created ND Management. ND Management is a public relations company that provides complete design and marketing services to clients. More specifically, ND Management personally manages or rather, takes care of all your design and communication needs. The business is targeted to small business that need marketing and branding done. As well as rural business that don't advertise or market their services.

The cards above are what I designed for ND Management, as if it were a real business. :)

Now This is a Production Team!

Crecomms produce documentaries, short films, talk shows and so much more, fellow CreComms, imagine organizing this!

----> The Ultimate Project