"The Salvation Army believes that human dignity is a fundamental right for all people. This year’s annual Christmas campaign is aimed at raising money to support dozens of social service programs that work to restore hope and dignity for vulnerable individuals during the Christmas season and throughout the year."
-Dignity for All campaign description
http://www.salvationarmy.ca/2010/11/16/salvation-army-christmas-campaign-promotes-dignity-for-all/
Advertising campaigns are very interesting. It is neat to see the approach taken by advertisers to target and connect with their audiences. I always found non-profit advertising very interesting because of the fact that they are asking the audience for something. It is hard to create different kinds of advertising as many organizations use emotional ads with children or personal stories. That is why I found this year's Salvation Army Christmas Campaign very interesting.
I love watching T.V. with my friends who aren't in Creative Communications because I get to see their reaction to advertising. I get to see what advertising is interesting or appealing to them.
While I was watching television this past weekend the Salvation Army Campaign commercial for Dignity for All came on and it caught my bf's attention. Naturally I said, "Hey that is a great commercial! What a good concept!" and it is a great commercial! It is a different concept, rather not asking for something with a story or anything but showing the audience in a clever way, a way that is different and will catch their attention because it isn't the usual non-profit commercial.
Check it out at the link below...
---> Salvation Army Christmas Campaign
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