Media Circus

2010. These days a lot of people want to and can create their own media circus within the public eye. Celebrities want money, they want attention, they want their names in things. You and I can both agree, this race for the public's love and the media's attention is entertaining. We can name many celebrities and companies that have made their mark in the past. Spears, Madonna, Kanye West, Paris Hilton, and how they made their mark, wasn't all just by chance... pseudo events are the golden key to all that is fame.

Here is an actually good event.
sponsored by Red Bull. The event: 2010 New Years World Record

Famous extreme sports professional Travis Pastrana sets a new world record by jumping his Subaru rally car 269 feet across some sort of sport field, landing onto a floating ramp.

This event was effective because:
1) Travis Pastrana has been in the public eye for years. He has had a successful career in extreme sports and has a wide demographic of fans.
2) people love him because he is crazy
3) people know and love Red Bull not just for it's trend setting energy drink but also because Red Bull have sponsored many extreme sport events
4) Red Bull and Pastrana set a world record on New Years! wicked!

What made this event newsworthy is the factor that the entire event was to set a world record on an already very popular and pumped up day. With the help of Pastrana, the event was a complete hit. Red Bull gets recognized for sponsoring the event, Pastrana gets his name in the books and everyone is super stoked, hurrah.

Red Bull went over the top. Many events were hosted on New Years but did those events include jumping a car over field and landing on a platform floating on water? Nope. Brilliant.

Check it.